Marketing Teams That Work Better —
Without Burning Out
You’ve hired smart people — but the work still feels messy.
Expectations are growing, priorities are shifting, and your team is operating in constant reaction mode. You know they’re capable of more — but clarity, structure, and sustainable support are missing. And without those, even the best talent can’t deliver their best work.
That’s where Metric Impact comes in.
We partner with marketing leaders to create real impact — through mentorship, training, and strategic guidance that helps your team lead with confidence and execute with focus.
Because people matter just as much as performance.
Every team has untapped potential — but it’s hard to fix what you can’t clearly see.
Metric Impact offers hands-on support tailored to your team, your structure, and your goals.
How We Support Marketing Teams
Training sessions that sharpen strategy and build confidence
Coaching for marketing leads stepping into bigger roles
Workflow and process guidance to streamline execution
Practical support during periods of growth, change, or overwhelm
Empowerment-focused approach that strengthens internal capability
Ready to get started?
Download our FREE Marketing Team Health Check to asses your team today.
Metric Impact Offers Customized Solutions
to Fit Your Needs
Impact Audit
A fast, focused review of your team’s strategic approach workflows, communication, and execution.
Impact Labs
Not your average training. Built around your actual day-to-day work, this live session helps your team connect, reset, and level up.
Impact Support
Ongoing guidance to help you implement improvements without overwhelming your team.
“Katy has a gift for spotting inefficiencies and fixing them fast. We’re seeing better results with less stress and more time to focus on the bigger picture.”
- Ashley Gotlieb, Founder, CircleMoms
Meet the Team
Katy Lucey
Managing Director
Marketing Coach for Small Business
After 10+ years leading marketing teams and advising global brands, I’ve seen the same truth play out time and again: great marketing doesn’t come from the newest tools or the flashiest hires — it comes from teams that know how to work together.
When processes are unclear and priorities keep shifting, even the most talented marketers struggle. That’s where I come in.
I built Metric Impact around a simple truth: great marketing doesn’t happen in chaos — and it definitely doesn’t happen in burnout.
I partner with marketing leaders to help their existing teams operate with more clarity, confidence, and consistency. Whether it's a fast-turn audit, a custom team workshop, or ongoing coaching marketing consulting, my work is built around real people doing real work inside real businesses.
I’ve supported everything from lean in-house teams to global brands like Marketing Coach and Keurig, and I specialize in helping small-but-mighty marketing departments get more out of what they already have.
If you’re tired of the chaos and ready to build a marketing function for small business that actually works — and works well — let’s talk.