Fractional Leadership.
Real Momentum.
Support your team. Strengthen your marketing. Skip the overhead.
As your fractional marketing leader, Metric Impact helps you spot what’s missing – whether in strategy, systems, or team skills – and guides you through a plan to fix it. You get senior-level expertise without the cost of a full-time hire.
Through mentorship, training, and strategic guidance, we streamline how your team works and strengthen the results they deliver. So marketing feels clear, effective, and built to last.
Want a taste of what that support feels like?
Book a free 20-minute strategy chat through Impact Office Hours — your chance to get expert insight on your biggest marketing challenge.
The Tips Big Brands Use – That You Can Too
Sign up for Impact Insights to get simple, practical marketing insights delivered straight to you. No fluff, no sales pitches. Just ideas you can actually use to grow your business.
Uncover What Works. Fix What Doesn’t. Grow With Confidence.
Learn about how Metric Impact dives in to help businesses uncover what’s working, stop wasting time (and money), and build a marketing practice that actually drives growth.
The Impact Effect
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“Katy has a gift for spotting inefficiencies and fixing them fast. We’re seeing better results with less stress and more time to focus on the bigger picture.”
Ashley Gotlieb, Founder, CircleMoms
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“When I recently needed help setting up an account and driving complex strategy for a new, high profile client, my first call was to bring Katy in to the fold to help supplement my team and she delivered – per usual. I implicitly trust her recommendations and know that she will find a way to bring value to her clients. 10/10, would highly recommend!”
Travis Jones, Director of Performance Marketing at Cro Metrics
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"Katy doesn't just deliver results - she builds capability. She combines deep paid advertising expertise with genuine teaching ability that transforms both campaigns and teams."
Katy Mullet, Growth Strategist, Katy Mullet Marketing
Metric Impact Offers Customized Solutions to Fit Your Needs
Every team has untapped potential, but it’s hard to fix what you can’t see clearly.
That’s the beauty of fractional marketing leadership. Metric Impact provides hands-on support tailored to your team, your structure, and your goals, so you get solutions that actually work for the way you operate.
How We Support Organizations
Marketing audits built to find missed opportunities
Training sessions that sharpen skills and build confidence
Coaching for marketing leads stepping into bigger roles
Workflow and process guidance to streamline execution
Practical support during periods of growth or change
Meet the Founder
Katy Lucey
Managing Director
With 10+ years leading marketing teams and advising global brands like the NFL, Coach, and Keurig, I’ve learned that:
Great marketing doesn’t require the biggest budgets or fanciest tools
Smaller, scrappier teams deserve the same clarity and confidence as big brands
The right mix of strategy, structure, and support can spark momentum
Now, through Metric Impact, I bring big-brand experience to small-but-mighty team, helping them run marketing that’s smoother, smarter, and built for growth.